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CONTENT
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“My crown is called content,
a crown that seldom kings enjoy”
William Shakespare
Content marketing is important because it answers your audience's questions. With content marketing, you can build trust with your audience, improve conversions, connect with customers, and generate leads. ... Content consistency establishes your credibility, builds trust, and strengthens your reputation
CREATIVITY
"Creativity is piercing the mundane to find the marvelous"
Bill Moyers
Creativity is the oxygen in marketing – it is important in all aspects, from how we understand and collaborate with the people who use our categories, to making sense of brand challenges, and coming up with memorable solutions which will build our brands, as well as landing a sale
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